Branding Lessons from RIZLA

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Check out this interesting article “Branding lessons from Rizla ” from The Economist about how Rizla became a household name. Read about its beginnings as a Pierre Lacroix product around 1532. Then 200 years later it was further developed by François Lacroix, founder of the Lacroix Rolling Paper company in, 1736. Then it was promoted by Napoleon […]